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Privacy Policy

Effective Date: March 16, 2025

Erica Kochi ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.ericakochi.com/ (the "Site"). Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

Information We Collect

We may collect information about you in a variety of ways, including:

  • Personal Data: Personally identifiable information, such as your name, email address, and body measurements, which you voluntarily provide to us when you register on the Site or participate in activities such as purchases or pattern generation.
  • Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and pages viewed directly before and after accessing the Site.
  • Financial Data: Financial information, such as payment method details (e.g., credit card number, expiration date) processed securely through Stripe when you purchase patterns on the Site.
  • Analytics Data: Information collected through tools like Google Analytics and Google Ads, including information about your usage patterns, demographics, and browsing behavior on the Site.
  • Social Media Data: Information collected through tools like Pinterest Ads, Meta Pixel, and other Meta advertising platforms (for Instagram and Facebook), including information about your usage patterns, demographics, and browsing behavior on the Site.
  • Analytics and Advertising Data: Information collected through tools like Google Analytics, Google Ads, Pinterest Ads, and Meta Ads (on Instagram and Facebook), including information about your usage patterns, demographics, and browsing behavior on the Site.
  • Database Information: Data you provide, including your measurements and pattern preferences, which is securely stored using Supabase as part of our backend infrastructure.

Use of Your Information

We use the information we collect about you to:

  • Create and manage your account.
  • Process transactions securely via Stripe and send you related information such as invoices.
  • Send measurement information via email to the address of the person being measured, when explicitly shared by a user during the measurement process.
  • Improve our Site through insights gained via Google Analytics, Google Ads, Pinterest Ads, and Meta platforms (Instagram and Facebook).
  • Deliver targeted and personalized advertisements through platforms including Google Ads, Pinterest Ads, and Meta platforms (Instagram and Facebook).
  • Communicate with you regarding your account or purchases.
  • Monitor usage patterns and Site performance.
  • Comply with legal obligations and enforce our terms of use.

Disclosure of Your Information

Your information may be shared as follows:

  • Third-Party Services: We share information with service providers such as:
    • Stripe for secure payment processing.
    • Google Analytics, Google Ads, Pinterest Ads, and Meta platforms (including Facebook and Instagram) for data analytics and targeted advertising.
    • Supabase for secure data storage and management.
  • By Law or Protection of Rights: We may disclose your information as required by law or to protect our rights, comply with legal processes, or investigate potential violations.
  • Business Transfers: In the event of a merger, sale, or acquisition, your information may be shared or transferred.

Security of Your Information

We use administrative, technical, and physical security measures to protect your information. While we take reasonable steps to secure the personal information you provide, no method of transmission over the Internet or storage is 100% secure. Use the Site at your own risk.

Use of Cookies

We use cookies and similar tracking technologies for:

  • Website functionality.
  • Analytics via Google Analytics.
  • Personalized advertising via Google Ads, Pinterest Ads, and Meta platforms (Instagram and Facebook).

You can adjust your browser settings to refuse cookies or alert you when cookies are being sent.

Policy for Children

We do not knowingly collect or solicit data from anyone under 18 years old. If we learn that we have collected personal data from a person under 18, we will delete that data. All users must be 18 years or older to use this Site.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be indicated by an updated "Effective Date." We encourage you to review this policy periodically.

Contact Us

If you have any questions or concerns about this Privacy Policy, you can contact us at:

Erica Kochi
Alameda County, CA, USA

To get in touch with us, please log in and select "Contact Support" in the dropdown menu.